(Nov. 16, 2010) Social media is a fast-moving, fluid environment, with ever-shifting rules and new technology. In order to provide resources and guidance for members and volunteer leaders, and especially to support ethical guidelines that already exist, AFP has developed a working document called Social Media Guidelines: Ethical, Safe and Effective Practical Standards.
The goal of the Social Media Guidelines is to both provide fundraising professionals guidance on social media for their workplace and to establish standards for organization leaders to use with their staff, consultants, volunteers, members, stakeholders and affiliated groups. This document also covers the conduct and expectations of the public when participating in an organization's social media or social networking platforms.
The Social Media Guidelines can be accessed via the AFP website at www.afpnet.org/SocialMediaGuidelines