Story Brand

When it comes to talking about their organizations, many people are so close to their products or services they don’t know where to start. The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly.


The StoryBrand Marketing Framework will teach you how to clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your marketing starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads. Organizations that clarify their messaging win in the marketplace. Our workshop will review the StoryBrand Marketing Framework and provide tools to implement clear and compelling messaging into your organization.


Join us Thursday, October 17, from 12:00 noon until 1:30 p.m. at Parkview Field Lincoln Event Center (1.5 CFRE Credit)

About the Presenter

,Justin Sheehan, Owner and Chief Vision Officer

Crown Jewel Marketing

In the last five years, Justin has observed business owners and leaders are banging their heads against a wall when it comes to marketing. Why? They don’t know where to start. Frankly, Justin Sheehan believes most marketing is a waste of money. As the owner of Crown Jewel Marketing, Justin and his team have created a proven, three-step marketing plan to grow organizations and reach more customers: 


  1. Every project begins with discovering and clarifying a brand’s message and design so customers understand how you benefit them.

  2. Then we identify the best marketing strategy for your brand and start activating customers right away.continue to engage with your business.

  3.  [But it doesn’t stop there! Lastly,] we help you create loyal relationships with your customers, so they continue to engage with your business.


Justin is tired of seeing great organizations sabotaged by lousy marketing. Your brand deserves excellent marketing that works, and Justin is proud to provide that every day to people and organizations just like you.    


The Association of Fundraising Professionals

Northeast Indiana Chapter

P.O. Box 03498 | Fort Wayne, Indiana 46869-3498

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