We’ll go ahead and say it, events are not always the most effective form of fundraising. But often knowing this requires assessing what you do, why you do it and how it all fits together in your development plan. But where to start?


We’ll take a look at how to build an event calendar that supports both a good ROI as well as your development and cultivation plans for the year. Looking at why an organization does an event is the crucial piece in unlocking its potential.


When the why is “because that’s how we’ve always done it,” you’re already missing out on crucial strategy that can elevate your cultivation and fundraising. Our objectives for this session are to: 

  • Evaluate current and upcoming events 

  • Identify ROI for time and resources dedicated to event planning and production 

  • Look for opportunities to streamline and increase donor revenues through fundraising events 

  • Overhaul current event strategies that may be holding back fundraising potential  

  • Identify events that are not effectively supporting your cultivation efforts and should be discontinued 

  • Understand how event support an organization’s overall development framework 

  • Create and event strategy in partnership with your overall donor cultivation plan We will look at different event strategies and how they hit financial goals and specified cultivation objectives, as well as walk through best practices for successful events that can be used to elevate fundraising throughout the year.

Please join us for half-day seminar on Monday, September 9th from  8 am until 12 noon at The Parkview Field Lincoln Event Center. (CFRE credits 3.0) 



7:30 – 8:00 a.m. Registration and networking
8:00 – 12:00 p.m. Sam Swaim, SWAIM Consulting
12:00 – 12:30 p.m. Lunch (FREE please RSVP to
12:30 – 2:00 p.m. Run Hard Rest Well (FREE please RSVP


Samantha Swaim, Founder of Swaim Strategies


Samantha Swaim has more than 20 years of event planning and fundraising expertise. She founded Swaim Strategies, a fundraising event consultancy, in 2004, working internationally with nonprofit organizations to produce impactful events that move missions forward. Samantha is the co-author of “Planning a Successful Major Donor Event” and the founder of the annual Elevate fundraising event conference. She travels internationally to teach nonprofit professionals the tools they need to elevate their impact through events. 

JOIN US FOR A FREE SPECIAL LUNCH SEMINAR (included in ticket price)! 

Run Hard, Rest Well provides a respite from the schedule we keep! Fundraising is hard, and too many have grown accustomed to “running on empty,” forfeiting their best selves and shortchanging those we lead, serve, and influence.

Join us to remember what and how it feels to run with passion and rest on purpose. Brenda Jank, Founder, introduces four high-yield restorative rhythms to navigate the 24/7, “always on” pace from a place of vibrancy, joy, and strength. Come and start scheduling your routine to be more refueled, refreshed, and replenished.

The Association of Fundraising Professionals

Northeast Indiana Chapter

P.O. Box 03498 | Fort Wayne, Indiana 46869-3498

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