Thursday, February  20, 2020 from 8:00 AM until 10:00 AM
Parkview Field Lincoln Financial Event Center

Join us for Part 2 of Story Brand Marketing. This is a continuation from our October 2019 session, Story Brand I. Justin Sheehan of Crown Jewel Marketing takes us deeper into the Story Brand Marketing Framework and helps clarify your message and communicate to customers/clients/donors in a way that gets them to respond.

The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. The StoryBrand Marketing Framework will teach you how to clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your marketing starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads. Organizations that clarify their messaging win in the marketplace.


Our workshop takes a closer look into the StoryBrand Marketing Framework and provide tools to implement clear and compelling messaging into your organization.

Want to check out more on StoryBrand ahead of the session? Visit

This course is worth 2.0 hours of CFRE continuing education credit.

About The Presenter

Justin Sheehan, Chief Vision Officer
Crown Jewel Marketing

In the last five years, Justin has observed business owners and leaders are banging their heads against a wall when it comes to marketing. Why? They don’t know where to start. Frankly, Justin Sheehan believes most marketing is a waste of money. As the owner of Crown Jewel Marketing, Justin and his team have created a proven, three-step marketing plan to grow organizations and reach more customers: 

  1. Every project begins with discovering and clarifying a brand’s message and design so customers understand how you benefit them.

  2. Then we identify the best marketing strategy for your brand and start activating customers right away.

  3. [But it doesn’t stop there! Lastly,] we help you create loyal relationships with your customers, so they continue to engage with your business.

Justin is tired of seeing great organizations sabotaged by lousy marketing. Your brand deserves excellent marketing that works, and Justin is proud to provide that every day to people and organizations just like you.

The Association of Fundraising Professionals

Northeast Indiana Chapter

P.O. Box 03498 | Fort Wayne, Indiana 46869-3498

  • LinkedIn Social Icon
  • Facebook Social Icon
  • Twitter Social Icon